So, you’re a mum, knee-deep in laundry, snacks, and tantrums, and you’re thinking, “Could I make money online by sharing my thoughts with the world?” Spoiler alert: You absolutely can. Starting a blog is not just about earning extra cash—it’s about creating something that’s yours, a corner of the internet where your voice can shine.
Now, before you dive headfirst into the blogging world, let’s set some expectations. Blogging is a long game. It’s not a “get rich quick” scheme; it’s more like planting a seed that grows into a beautiful money tree—eventually. But here’s the beauty of it: You can start blogging alongside a faster income stream while you nurture it.
Ready to dig in? Let’s talk about why blogging is perfect for mums, how to get started, and the not-so-secret tricks to make it pay.
Why Blogging is a Brilliant Option for Mums
1. You Make Your Own Rules
Blogging is as flexible as leggings on laundry day. You can work on your blog during nap times, after bedtime, or even in that golden 10-minute stretch when the kids are quietly playing (if that miracle ever happens). There’s no boss breathing down your neck—just you, your laptop, and a cup of reheated coffee.
2. It’s a Creative Outlet
Let’s face it: Motherhood is fulfilling, but sometimes it feels like your brain is on autopilot. Blogging lets you flex those creative muscles, whether you’re writing about parenting hacks, sharing family-friendly recipes, or diving into your passion for crafting.
3. It Costs Less Than a Family Trip to the Zoo
Forget about high startup costs. You’ll need a domain name, hosting (more on this later), and a few spare hours. That’s it. Compared to other business ideas, blogging is as budget-friendly as a “kids eat free” restaurant night.
4. It’s Scalable
Blogging starts small but has big potential. Once you build an audience, you can monetize through ads, affiliate marketing, sponsored posts, or even selling your own products. The sky’s the limit.
The Truth About Blogging: It Takes Time
Here’s the thing about blogging that no one puts on the sales page for “Blogging 101” courses: it takes time. Realistically, you won’t see significant income for 6-12 months. It’s like starting a garden—you plant seeds, water them, and wait for them to grow.
But here’s the silver lining: Blogging pairs perfectly with other faster income sources. You could freelance, sell crafts on Etsy, or offer virtual assistance while your blog gains traction. Think of blogging as the foundation for a long-term income stream.
How to Start a Blog (The Mum-Friendly Way)
Step 1: Choose Your Niche
Your niche is the heart of your blog—the topic you’ll focus on. Choose something you’re passionate about and have some knowledge of. Not sure where to start? Here are some mum-friendly ideas:
- Parenting: Share tips, survival hacks, or funny stories.
- Budgeting: Help other mums save money with practical advice.
- Food: Family-friendly recipes, meal planning, or lunchbox ideas.
- DIY and Crafts: Tutorials for fellow crafty mums.
Pro tip: Use tools like Google Trends or Ubersuggest to check if people are searching for your niche online. You want a topic with demand, but not so much competition that you’re lost in the crowd.
Step 2: Set Up Your Blog
You’ve picked your niche—now it’s time to make it official.
- Pick a Platform: WordPress.org is the go-to for serious bloggers. It’s flexible, customizable, and scalable.
- Choose Hosting: Hosting is like renting a space for your blog. Start with beginner-friendly options like Bluehost, SiteGround, or HostGator.
- Get a Domain Name: Your domain is your blog’s address (e.g., www.MumsMoneyBlog.com). Make it memorable and related to your niche.
Step 3: Design Your Blog
Keep it simple, clean, and mobile-friendly (because most of your readers will be scrolling while holding a baby).
- Pick a theme that matches your style.
- Add essential pages: About, Contact, and Privacy Policy.
- Make navigation easy—no one wants to hunt for your best content.
Step 4: Create Awesome Content
Here’s where the magic happens. Your blog lives or dies by the quality of your posts.
- Solve a problem for your readers (e.g., “How to Keep Toddlers Entertained Without Screens”).
- Use SEO best practices: Include keywords, internal links, and headings.
- Mix up your content: “How-To” guides, personal stories, and listicles are all great options.
Step 5: Promote Like a Pro
Once you’ve got a few posts live, it’s time to shout it from the virtual rooftops.
- Share on social media platforms like Pinterest (perfect for mums!) and Instagram.
- Engage in Facebook groups where your audience hangs out (just don’t spam them).
- Collaborate with other bloggers for guest posts or shoutouts.
How to Make Money Blogging
Now for the good stuff—turning your blog into a money-making machine. Here are the top ways to monetize:
1. Affiliate Marketing
Recommend products or services you love, and earn a commission when your readers buy through your link. For example, if you’re a parenting blogger, you might share your favorite baby gear with affiliate links to Amazon.
2. Ads
Start with beginner-friendly ad networks like Google AdSense. As your traffic grows, you can switch to higher-paying networks like Mediavine or AdThrive.
3. Sponsored Posts
Partner with brands to create posts promoting their products. This works best when you’ve built a decent following.
4. Selling Your Own Products
This could be an eBook, online course, or physical product that aligns with your niche. For instance, if you’re a food blogger, you might sell a meal planning guide.
Staying Motivated When Results Are Slow
Blogging can feel like shouting into the void in the early days, but don’t give up. Here’s how to stay on track:
1. Set Realistic Goals
Rome wasn’t built in a day, and neither is a profitable blog. Start with small, achievable goals—like publishing one post per week.
2. Create a Schedule
Treat blogging like a job (even if it’s your side hustle). Block out specific times to write, promote, and learn.
3. Track Your Wins
Celebrate every small victory, whether it’s your first comment, 100 page views, or earning your first $10.
4. Learn and Adapt
The blogging world changes fast. Stay ahead by reading blogging resources, watching tutorials, and experimenting with new strategies. Head to our Money Making area at Lucky Mamma to see what I did to get to where I am, and follow my progress from day 1!
Mum Blogger Success Stories
Need inspiration? Here are a few real-life examples:
- Joanna’s Parenting Blog: Joanna started a blog to share toddler tantrum survival tips. Today, she earns thousands per month through affiliate marketing and sponsored posts.
- Emily’s Craft Blog: Emily turned her love for DIY projects into a thriving Etsy-linked blog. Her tutorials bring in traffic, and her shop sales keep climbing.
- Sophia’s Recipe Blog: Sophia shares easy family meals and sells a popular eBook called “30-Minute Dinners for Busy Mums.”
Wrapping It Up
Blogging is an incredible opportunity for mums who want to earn money online while staying home with their kids. It’s flexible, creative, and scalable—but it’s also a long-term investment.
Start small, be consistent, and pair it with a faster income source if needed. Remember, every great blog started as an idea scribbled on a piece of paper (or typed with one hand while holding a baby).
So, what’s stopping you? Pick your niche, set up your blog, and take the first step toward turning your passion into profit. The world is waiting for your story—and your blog could be the start of something amazing.
